For BT Broadband we created the BT Broadband New Music Chart on Radio Magnetic. The online audio series was streamed live and on demand through our internet radio station and amplified BT’s brand amongst the website users and listeners of our well-respected, credible internet radio station.

The chart took the form of user contributed music submitted by bands across Scotland. Music was voted on by bands and their fans via the Radio Magnetic website. BT had a constant presence on the site during the campaign. There was a weekly chart show every Monday evening.

The campaign ran for nine months and reached over 150,000 consumers.