Portfolio : Marketing :
Digital content for external marketing
Leading chamber music group Hebrides Ensemble engaged Inner Ear to produce promotional preview podcasts as part of their audience development activities. We’ve produced previews, containing clips of the music that will be performed and interviews with performers and composers, for a season of shows. As a result of promoting the podcasts we’ve made for Hebrides Ensemble, attendance has increased by 25%.
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To celebrate and contextualise the MOBO Awards in Glasgow, Scottish Enterprise commissioned Inner Ear and partners Open Ear, Soma Records and New Media Corp to curate a music industry event at The Hub in Glasgow’s Digital Media Quarter.
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City of Music commission Inner Ear to produce a short video documenting their launch activities, which included a mass drumming event on the steps of Glasgow Royal Concert Hall, music in subway stations and libraries and a fanfare by the RSNO and RSAMD at a gala dinner hosted by the Lord Provost.
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The property developers behind The Hub, Downtown Space, commissioned Inner Ear to create a video to tell the story of the building’s development and how it facilitates serious collaborative creativity.
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Inner Ear and Poorboy Theatre share a passion for storytelling. During the Edinburgh International Festival 2009, Poorboy Theatre commissioned Inner Ear to produce an audio tour around the National Museum of Scotland designed especially for children.
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AdamBrownGuitar.com has everything you should expect from a social media website these days in terms of RSS, audio players, embedded YouTube video, blogs and SEO compatibility but above all it’s the online home of one of the most talented contemporary classical performers we know.
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The Scottish Arts Council’s Youth Music Initiative commissioned Inner Ear to create web video and toolkit resources to help promote their demo fund, to support recording studios in working with young musicians.
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Tony Parsons talks at the 2008 Aye Write! Fesitval in Glasgow. We were commissioned by Glasgow City Council’s library service to document events at the festival. Here is a video featuring Tony Parsons talking about his experiences in, and love for, China, in connection with his book My Favourite Wife.
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Alasdair Gray talks about, and read extracts from, the work of Archie Hind as part of a tribute to the late celebrated Glaswegian writer which occurred during the 2008 Aye Write! Fesitval in Glasgow. We were commissioned by Glasgow City Council’s library service to document events at the festival.
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Energy conversion company Converteam asked us to make a presentation video that illustrates one of their computerised motors in action in the Spartan UK hot steel plating mill in Gateshead.
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