For BT Broadband we created the BT Broadband New Music Chart on Radio Magnetic. The online audio series was streamed live and on demand through our internet radio station and amplified BT’s brand amongst the website users and listeners of our well-respected, credible internet radio station.
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Bulleit Bourbon produced a series of events in Glasgow and Edinburgh featuring a credible combination of classic and contemporary counterculture artists. Inner Ear were commissioned to produce a podcast series to promote and accompany the events. The brief was broad and open to interpretation.
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Tennents Lager’s T Break initiative has supported new music in Scotland for over twelve years. In 2006 T Break asked us to produce a podcast series for them profiling some of the participating acts, interviewing industry professionals and recording live sessions from T Break showcases in Glasgow and Edinburgh and the T Break tent at T in the Park.
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For Tennents Lager, commissioned through Material Marketing and Communications, we made four thirty-minute showcase audio features on a selection of artists appearing in the former T on the Fringe music festival. The brand-amplifying programmes included interviews, clips from pre-released tracks, original studio sessions and live music recordings.
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