Glasgow live music ecosystem by Rae-Yen Song

Growing The Value For Music Tourism In Glasgow

How can Glasgow use its world renowned music scene to attract more visitors to stay longer and spend more money? This research report and promotional plan by Inner Ear explores the potential for developing on music tourism in Glasgow and makes strategic recommendations.

This project was commissioned by Scottish Enterprise in association with Glasgow Life, researched and written by our focused team in 2017. Our data gathering and analysis, consideration and strategic recommendation work forms one commissioned research report as part of an ongoing series around the potential for developing music tourism in Glasgow. In our report we review existing material, including the excellent work done by UK Music on music tourism, and complement it with a focus on grassroots music culture in Glasgow. This report was first published in January 2018 and our consultation, along with the wider movement lead by Glasgow Life and Scottish Enterprise, continues. You can read, and follow links to download, the report below (via our Issuu library) and here is a short report (from our Slideshare portfolio) summarising some key economic findings.

Right click this link to download a copy of the slides as a PDF.

Research, analysis, writing and editing by Dougal Perman, Fay Young and Tim Wright with illustrations by Rae-Yen Song and contributions by Robert Kilpatrick, Olaf Furniss, Laurie Duffy and Brian Baglow. Thanks to Sallyann Tindall, Daniel MacIntyre and David Laing. Please read the document for more information and acknowledgements.

Right click on these links to download the full version of the report and plan or the short version.

Research and consultancy informs Inner Ear’s content creation and digital media production work (including, but not limited to, live streaming cultural events). And our production work informs our approach to research and consultancy. Please get in touch with Inner Ear to discuss how we can help you with advice, research, analysis, strategic thinking and creative output.