To accompany Inner Ear’s seminars and workshops, and as a useful guide in general, here are some definitions and examples of some commonly used internet terms. We consider RSS, embeddable media and tagging as the three core elements of what used to be referred to as web 2.0, now more generally known as social media. Get in touch to learn more about Inner Ear’s promotion, production, training and consultancy servies.
RSS
Really Simple Syndication is the XML news feed technology which makes blogging, podcasting and tweeting possible, making it easy for web users to subscribe to your blog, podcast, YouTube channel or Flickr photostream, follow you on Twitter and receive your updates on Facebook and LinkedIn.
http://en.wikipedia.org/wiki/RSS
http://dictionary.reference.com/browse/RSS
Embeddable Media
Whether its audio or video players or interactive widgets, embeddable media has been a revolution in the distribution of content online. Useful information about web widgets:
http://en.wikipedia.org/wiki/Web_widget#Widgets
Tags
Tags are a non-hierarchical socialised system for sorting and labelling data and information.
http://en.wikipedia.org/wiki/Tag_(metadata)
Tags are added by content publishers and used by web users for filtering and navigating content. Tags can be used in many ways. Use of tagging is down to personal choice. On our internet radio station, Radio Magnetic, we use tags to define music genres.
http://radiomagnetic.com/tag/techno
Tools, platforms and networks
Tools: apps, widgets and services used in productivity, such as Google Documents, Bablefish, Twtapps and Doodle:
Platforms: website services which host interactive information collections, such as YouTube, Flickr and Google Maps
Networks: services which allow users to connect and interact with each other like Twitter, LinkedIn and Facebook
Friends, fans and followers
Friends are personal or business contacts. (See any personal profile in http://www.myspace.com, http://www.facebook.com and http://www.linkedin.com.)
Fans like or appreciate a non-personal page about a brand, project or organisation. (See any fan page on http://www.facebook.com.)
Followers subscribe to information feeds and receive updates from one particular source. (See any profile on http://www.twitter.com.)
WWW Stages of Development
Web 1.0: static web pages, simple interactivity, publisher-lead.
http://en.wikipedia.org/wiki/Web_1.0
Web 2.0: dynamic web pages, social media, user-lead.
http://en.wikipedia.org/wiki/Web_2.0
Web 3.0: definitions vary, combining semantic web, expert content and monitising of social media.
Follow Us!
Latest Work
- Protected: Edinburgh Literary Tourism Frontliners Film
Pleasure Principle #GlasgowTeamStreamAs part of the Pleasure Principle #GlasgowTeamStream event, featuring 4 hours of live DJ sets from some of Glasgow’s finest at the legendary Rubadub, Inner Ear and Radio Magnetic provided a live streamed internet broadcast of the proceedings…
- Inner Ear Digital Media Tutorials: Voice Over Editing Tips
In this first tutorial video, Inner Ear’s sound editor, Bobby Perman takes us through some useful editing techniques in Adobe Audition. This tips and tricks video shows us how to boost the levels of a voice over recording, tidying up and top and tailing files of this nature.
Catch The 365: Live Streaming from a Moving BusTo promote the launch of Microsoft 365 in the UK, digital media production company Inner Ear were asked by digital PR and social media agency 33 Digital to film and deliver a live streamed internet broadcast of a day of events taking place on board a moving Routemaster bus, driving around Central London. Our head [...]
Using Content to Engage with the Digital AudienceAs part of Creative Edinburgh’s conference The Making and the Breaking of the Creative Industries, Inner Ear’s Dougal Perman gave a talk about how we use content to engage with The Digital Audience.
