Fringe 2012: Digital Audience Development

To help arts performance companies engage with audiences, raise awareness and sell more tickets, Inner Ear devised and delivered a digital audience development seminar on how to enhance your marketing activities using readily available social media tools.

The seminar took place on Tuesday 7 August at 1pm at Fringe Central, Appleton Tower, Crichton Street, Edinburgh. Dougal Perman and Anny Deery lead a session on how to utilise a suite of readily available online tools to promote shows and monetise audiences. They were joined by Ben Fawkes from Soundcloud, who explained where the platform is in its development and demonstrated how performers could use Soundcloud to  maximise the online promotion of their Fringe shows.

The presentation above is the one Dougal and Anny used when referring to how performers, publicists and producers can build audiences through networks, host content on media platforms, schedule communications on blogs and run offers, sell products and measure results via a suite of complementary services. We shared strategic planning tips and tactical techniques for getting the most out of Twitter, Facebook, YouTube and more.

Get in touch with Inner Ear to find out how we can help you, and your organisation, make the most of your online presence through our tailored workshops, seminars and bespoke consultancy.