Leading experts in digital audience development in Scotland, Inner Ear – the company behind the UK’s longest running internet radio station, Radio Magnetic – are perfectly placed to advise and consult on the use of digital media tools as part of a social media marketing strategy.

Digital Media Tools

Using podcasts, streaming media content, web videos, blogs, slidecasts and webinars.

Social Media Platforms

Platforms include the major social networks (Facebook, Twitter, YouTube, Flickr, MySpace), specific services (LinkedIn, Soundcloud, Audioboo, Slideshare), tools to establish new bespoke networks (Ning, BuddyPress).

Social Media Marketing

Marketing through social networks can yield a high return on investment but it does require a long tail approach. Inner Ear can help you devise, structure, activate and measure an appropriate, effective social media marketing strategy.