The Youth Music Forum Scotland (YMFS), through Creative Scotland has over the past three years been supporting groups of stakeholders in local authority regions across Scotland to set up youth music forums. The purpose of these forums is for local music providers who work with young people to begin the process of having unified approach to music provision which reflects local needs and demand.
At the beginning of 2012, Inner Ear was commissioned by Creative Scotland to help design and run the YMFS website and social media platforms. Since then, Inner Ear’s Communications Manager Benny Robb has provided Content Creation for the YMFS website and social media channels, providing original (video, audio, text, image and interactive) content to stimulate social sharing of the YMFS brand, as well as sharing valuable information and events to stakeholders in local authority regions across Scotland.
In May 2013, Inner Ear launched a series of monthly live streamed YMFS Feedback broadcasts using our Livestream channel. Presented by the Inner Ear communications team Anny Deery and Benny Robb, featuring guests from various youth initiatives, the series explores current topics in youth music from all across the Scotland. The discussions were streamed live via Livestream, allowing people to watch live and contribute to the conversation as it happens. We also invited questions in advance of the broadcast to encourage participation.
The first episode of the series, which aired on Wednesday 29 May 2013 featured guest Tam Baillie, Scotland’s Commissioner for Children and Young People for the United Nations, in the studio to discuss the recently released Article 31 (children’s right to culture, leisure and play) and the effect it will have on young people in the country.
The second episode, which aired on 26 June 2013, presented by Communications Manager Benny Robb and Inner Ear MD Dougal Perman featured Jamie Gilmour, project manager of the Hit The Road project. Hit The Road has been working to give young performers aged 14—19 the opportunity to gain experience and learn about touring and performing in Scotland. The exciting new project will take young musicians on tour, with each tour taking three acts from any and all genres, performing shows all across the country for a minimum of three days.
The third in the series, which aired on 31 July 2013 featured guests Gav Fort from Verden Studios’ highly successful YMI Demo Project and Patrick Walker from the North Edinburgh Arts Centre joining us live to discuss music technology, exploring the opportunities that exist to engage young people in music making through music technology, and much more.
For the fourth episode of series, which aired on 28 August 2013, our communication team Anny Deery and Benny Robb were joined by special guests Michael Lambert from the national music tuition project ‘SPL Music Box‘ and Joanna McCreadie from the residential therapeutic Seamab primary school in Kinross-shire. The discussion looked at removing barriers to participation and we will hear from the two guests on their experiences and what their respective organisations are doing to remove these barriers.
In the fifth episode of the feedback series, which aired on 26 September 2013, focussing on ‘Forums’, our communications team Anny Deery and Benny Robb were joined by special guests and forum leaders Jess Abrams from Edinburgh Youth Music Forum and Iain Bruce from East Lothian’s ElJam. The live discussion looked at different types of youth music forum, how they are run and the benefits and opportunities they are providing for young people.
For episode 6 of the series, which aired on 28 October 2013, Inner Ear’s communications team Anny Deery and Benny Robb were joined in the studio by special guest Cathie Rae, Director of the Scottish Jazz Federation, in to discuss ‘Strengthening Youth Music’. The live discussion focussed on how individuals and organisations work to strengthen amd support youth music in various ways through their respective genres. They discussed what has worked previously and ideas for the future.
In episode 7 of the YMFS Feedback series, which aired on 28 November 2013, our communications team Anny Deery and Benny Robb were joined in the studio by special guests Rhona Matheson (Starcatchers) and Heather Stirton (Scottish Book Trust) to discuss ‘Early Years Music Participation’. The live discussion focussed on how these individuals and their organisations work to strengthen and support early years music learning and where they see the benefits of doing so through their work.
In the penultimate episode of the YMFS Feedback series, Inner Ear’s communications team Anny Derry and Benny Robb were joined in the studio by guests Garry Boyle from CP Productions and Emily McLaren – in with us to discuss ‘Recording & Demo Projects’. The live discussion focussed on how these individuals and their organisations work with young musicians on recording and demo projects and the opportunities available to young people in Scotland.
Inner Ear can create and broadcast live streamed video content to help build your audience, encourage community engagement and increase reach for a huge range of different projects. Find out more about the services we can offer to create your online broadcast and get in touch to discuss with us further.