Interactive Scotland in partnership with the Scottish Music Industry Association (SMIA) and Inner Ear put together a conference called Music Business Innovation. This new music industry convention in Glasgow explores the digital future of the music industry.

This event, at The Hub, Glasgow, examines how labels, publishers, managers, media, brands and artists themselves can utilise new online platforms and internet revenue models as well as social media, digital marketing agencies and brands. The event also explores new ways to work together to ensure that money can be made from one of the most important and ubiquitous creative artforms and cultural exports this country has.

Supported by Creative Industries KTN, Creative Scotland, Scottish Enterprise and Radio Magnetic, full details of the event can be found on the Radio Magnetic blog. Inner Ear were asked to partner with Interactive Scotland and brought the national industry body, the SMIA, in to add music business credibility. With an innate understanding of, and intimate familiarity with, the UK music industry, Inner Ear’s role was initially curatorial, working closely with Interactive Scotland to identify topics, select and brief speakers. We also handled technical management and digital documentation. With extensive experience of running workshops and seminars, we put together a suite of talks in the afternoon part of the conference and Andy McColgan chaired the media and music discussion hosted by Radio Magnetic.

We named and branded the conference, opting for the title Music Business Innovation to reflect the business development nature of the event, which is not about artistic development but rather focuses on how every sector of the music industry can work together to become more prosperous. Faced with economic challenges, everyone involved agrees that innovation is vital. We designed the graphic, used above, to represent the conference, with three symbols standing for music, business and innovation respectively.

Complimenting Interactive Scotland’s PR, Inner Ear’s Dougal Perman wrote a piece for Music Week, which ran a news item and feature. We promoted the event through social media and used the tag #musicbizinn in Twitter.

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