To extend the reach of Riverside Extreme, an extreme sports event in Glasgow, we created a live web TV show designed to reach a niche specialist interest international audience.
Acting on a referral following our work with Glasgow Jazz Festival, and other festivals, See Glasgow (who market Glasgow activities) and Glasgow Life (who run cultural and lifestyle activities in Glasgow) commissioned Inner Ear to plan, run and broadcast a live web TV show featuring internationally renowned trail bike expert Danny MacAskill and his crew, Clan.
This live outside broadcast followed a packed week of live streaming jobs for us as part of our position as a key partner in the delivery of Social Media Week Glasgow. Riverside Extreme took place at the Riverside Museum, Glasgow, on Saturday 24 October 2011. We setup a live outside broadcast that included three cameras, multiple audio feeds, vision mixing on the fly and a hard wired streaming uplink to our preferred streaming server and bandwidth provider, Livestream.
In addition to our the live web TV production, we also made a simple branded webpage to promote the show, branded a Livestream channel and produced a highlight video of the day that featured activity shots, voxpops and soundbite interviews.
Get in touch to find out how Inner Ear can help you reach an engaged audience by live streaming your event, and document activity for use in post-event social media communications.