Scottish Album of the Year Award Streaming

Scottish Album of the Year Award Streaming

To help the Scottish Music Industry Association celebrate Scotland’s world-renowned musical talent, creative content communications company Inner Ear live streamed and documented the first ever Scottish Album of the Year Award Ceremony. Our team also interviewed the nominees and winners backstage. We produced this video to showcase the spirit of the event.

Hosted by BBC presenters Vic Galloway and Janice Forsyth, with entertainment by special guest musicians and DJs, the ceremony took place at Film City in Glasgow on Tuesday 19 June. Each of the ten shortlisted acts was awarded £1,000 and an original piece of art created especially by Glasgow School of Art graduate Fraser Clark. Winners Aidan Moffat and Bill Wells collected the grand prize of £20,000.

Working with our head of video, Andy Brown, and freelance film maker Paul Fegan, we produced a series of promo videos to show before each of the acts collected their shortlist prize. We devised a concept for the videos, based on the brand identity created by Edinburgh-based design agency Hillside. Visual artists (party collective and technical production wizards) Vitamins took our concept and rendered it as lattice of hexagons on to which the video content was projected.

We streamed the night live via our Livestream channel. Viewers watched it there or from a variety of places, including the Scottish Album of the Year Award website. We documented everything for prosperity and future promotion.

This combination of creative concept, media production and live streaming is Inner Ear’s speciality. We can do this for you too. Get in touch to discuss how we can help you take your event to a global audience.