Unlock Your AI Advantage: Masterclass for Creative Businesses

Transform your creative output, reclaim your time and future-proof your business with practical AI, tailored for creative teams

Transform Your Process

Join 50+ creatives who have already levelled up their skills.

A set of coloured pencils, photo by Jess Bailey from Unsplash.

Not ready to book?

Download our free AI Tools for Creative Businesses Quick-Start Checklist and begin your AI journey.

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Trusted by professionals from leading creative organisations

What You Will Learn & Master

This isn’t just theory. You’ll gain tangible skills and clear strategy.

Overwhelm Reduction

Access to practical AI tools that simplify your workflow and reduce overwhelm.

Prompt Engineering

Learn the art and science of writing effective prompts to get exactly what you need from tools like ChatGPT.

Content Strategy

Develop a framework for using AI and implement a clear, practical plan for your creative business.

Workflow Integration

Automated workflows that save hours every week.

Clarity and Confidence

Confidence to make smarter, faster creative and business decisions.

Hands-on Consultancy

Tailored advice on your specific projects and challenges during the session.

We’ll Help You Overcome

Overwhelm from endless tasks and complex tools.
Uncertainty about where to start with AI.
Fear of losing creative control or authenticity.

What’s Included?

This value-packed session isn’t an ordinary workshop.

Masterclass

Interactive 2-Hour Masterclass: Live or virtual, tailored to your sector.

Strategy

Personalised AI Strategy Session: Pre-session questionnaire and direct, tailored advice.

Execution

Step-by-Step Implementation Guide: Comprehensive eBook and video companion.

Support

30-Day Follow-Up Support: Direct email and Slack Q&A for ongoing guidance.

Bonus

CustomGPT and AI Tools Cheat Sheet for Creative Businesses.

Guarantee

If you don’t feel significantly more confident and productive after the masterclass, your next session is on us.

AI for Creative Teams

Let’s Get Started

Your Instructor

Dougal Perman

Director, Producer, Strategist

Since he co-founded Inner Ear in 2000, Dougal has been innovating on authentic storytelling and digital distribution as part of creative strategies to engage audiences and realise value for creative projects. He’s immersed himself in AI technologies for the past few years exploring how to utilise their power to enhance productivity, gain insights, reduce overwhelm and accelerate growth as practically, ethically and responsibly as possible.

Dougal is a senior member of the Scottish Government’s Creative Industry’s Leadership Group and part of the founding cohort of Innovating With AI’s founding AI Consultancy programme.

Don’t Just Take Our Word For It

Absolutely loved the workshop. It blew my mind! What I learned has the potential to transform the industry…
Showcase Scotland Expo

Inner Ear’s insight and guidance is still incredibly helpful, accessible and a great support in making creative work in challenging times.
Suum.Studio

Dougal’s knowledge is extensive. He answered my questions and was able to offer suggestions and guidance that has been invaluable.
Thebes Publishing

Ready to transform your creative business?

Go from confused and overwhelmed to confident and efficient. We’ll demystify AI and show you how to integrate it powerfully into your work.

Book your masterclass now

FAQs

Who is this for?

This masterclass is for creative businesses, cultural institutions and any organisation with teams that include roles like designers, writers, marketers, musicians, artists, strategists and creative people who want to understand and leverage AI. It’s for you if you’re feeling curious but cautious, and want a practical guide to getting started.

It’s for everyone doing creative work, especially in the cultural sector, wider creative industries, food and drink, hospitality, tourism and events. But if you work in another industry sector, we’re always happy to speak to you. Creativity exists everywhere.

Can this be delivered for my whole team?

Absolutely! We can tailor sessions for your team, department, entire staff, membership or network.

What if I have no experience with any AI tools?

That’s all good with us. This masterclass is designed from the ground up. We start with the basics and build from there. No prior experience is necessary, just an open and curious mind.

Is this a live session or is it pre-recorded?

This is a live, interactive masterclass and consultancy session. It’s usually conducted online although it can be done in person by negotiation and arrangement. Because it’s live, it allows for real-time Q&A and personalised advice tailored to the participants in the group.

What if I can’t attend live?

If you, or the company you work for, has booked a masterclass and you can’t attend live, you’ll be able to watch it back. We record everything and make the recording available for our clients and their attendees, so don’t worry.

What do I need to prepare or bring?

Just bring your computer (or tablet or smartphone), a stable internet connection and your creative challenges. We’ll provide links to any tools we’ll be referencing during the session. Having a free ChatGPT account is helpful but not required.

What support is included?

We’ll have an option for closed captions, we’ll describe any overtly visual elements on screen, you can ask us anything during the session and we’ll answer as fully as possible (or follow up with you later if we don’t get a chance during the session). You’ll get a transcript, learning resources and access to the recording so you can watch it back.

What if I ?

What if I’m not satisfied?

We want you to be satisfied. We’ll give you extra help to make sure you get the most possible value.