Inner Ear is a production company that specialises in live programme making, podcast production and interactive storytelling.
You need to reach your audience. You need content to market your project to your audience. You also need to understand how to use that content. When you do, you can energise your online audience and realise its value. Because Inner Ear’s digital media production specialisms include live streaming, podcasting and interactive storytelling, we create digital media content that magnetises, motivates and monetises audiences.
So we work with clients who have creative projects that need to engage an audience. Specifically, our combination of creativity, innovation and technical competence can help you with content creation, digital media production and distribution and support.
If you get in touch today, then we can discuss how we can help you bring your audience closer and realise its value.
Testimonials
“The National Piping Centre have worked closely with Inner Ear for over a decade, and in that time, Inner Ear have made it possible for us to achieve livestreaming of many great events. The Inner Ear team are great to work with, from ideation and project set up, to problem solving on the day. Dougal and the team will work with you to create a great event set up and make the event as smooth as possible. They are very professional in approach and are prepared for all eventuality, including very poor internet signal in remote locations, and stay wonderfully calm under pressure.
Helen Urquhart, National Piping Centre
The team are all very easy to work with, they understand that you maybe don’t understand the tech and are always open to answering questions, as well as making your vision for a livestream event come into being. Working with Inner Ear feels like an extension of our own team, helping making every event we work on as good as it can be and we wouldn’t hesitate to recommend them.”
“Inner Ear have been an exceptional team to work with, not only in the quality of their productions, but in their relentless of pursuit of finding the best way to deliver a project — in spite of throwing countless challenges at them in remote Scottish locations.”
Jim Wolff, Diageo Whiskies
“Inner Ear has worked with Cowal Gathering for several years now. Every year we ask their team to add something new, this year it was to provide a livestream of an additional stage, meaning broadcast quality video of all three highland dancing stages over the three days of the event. Cowal Gathering has a very discerning audience who are looking for the smallest nuance in each of the dancers. This means the live stream has to be both high quality and stable, to allow viewers from across the world the best possible view of what’s happening live.
With event costs rising we looked at how we could monetise this year’s livestream and took a hybrid approach, where we offered two and a half days of viewing free and put the World Highland Dancing Finals behind a paywall. This was the perfect solution for us, for this year and Inner Ear was able to provide this service professionally and without question. As well as providing Cowal Gathering with a first-class service, which frees up my time to concentrate on other aspects of the event, the team is helpful, knowledgeable and great fun.”
Janet West, Cowal Gathering
Our clients include
Inner Ear has
23 years experience,
1000s of productions &
10M+ views and listens
Inner Ear was established in October 2000. We launched Radio Magnetic in March 2001. We went on to specialise in live programme making and podcast production and have worked on hundreds of projects all over Scotland, across the UK and around the world. Yes, we are technically adept at live streaming and podcast publication, which is a means to an end. For us, it’s all about creating compelling content that speaks to people. We value integrity, liveness and provenance in our productions.
We use specific digital platforms to reach niche audiences. Our live streamed programmes and podcasts have reached millions of people. Our work has helped clients engage audiences and earn extra revenue. We can help you energise your audience and realise its value too.
How we can help you
Content
We create content to energise your online audience. Content formats include live programmes, podcasts, audio tours, video features and documentaries. So, our services include planning, production and publication.
Communication
We can also help you to realise your audience’s value with over the top services (i.e. branding and pay-per-view). So to reach people we distribute content as live streams, web TV, podcasts and interactive experiences.
Consultancy
Additionally, we can support you to deliver your project yourself. To do this we offer bespoke advice and training, research, resources and creative strategy. Ultimately, with our help, we aim to empower you to be able to run your own projects.
Speak to us
Let’s discuss how to energise your online audience so you can realise its value
Get in touch via the form below or contact us by email or phone, or schedule an initial chat with Dougal right now.
Our recent work
- How To Entice Tourists By Live Streaming The WorldsAll the world’s pipe band audiences meet in Glasgow in August. We have been live streaming the pipe band world’s flagship events. And the energised online audience hang off every note. If you have enthusiasm and engagement like this, then you have an opportunity to showcase the city as a must-see destination. “Visiting Glasgow is… Read more: How To Entice Tourists By Live Streaming The Worlds
- Increasing Value by Live Streaming Piping Live! 2023 FestivalPiping Live! celebrated its 20th year in August 2023. We helped the festival solve their digital technology problems. Going beyond live streaming, we produced a digital event experience with its best production values, audiences and revenues to date. Piping Live! has some of the best bagpipe players in the world. It includes genre-bending bands and… Read more: Increasing Value by Live Streaming Piping Live! 2023 Festival
- Monetise Live Streams by Harnessing the Highland Dancing Passion“Capture 605 highland dancers performing on three stages, over three days. Make the first two days available to watch for free. Then, monetise live streams of the World Highland Dancing Championship Finals.” All this from a field in Dunoon. This year’s brief from Cowal Gathering was similar to previous years covering and live streaming the… Read more: Monetise Live Streams by Harnessing the Highland Dancing Passion
From our blog
- Want to get started with professional live streaming right now? This is what to do
Photo by Nevels Media on Unsplash We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been teaching people about live streaming for over 20 years. We’re creating a masterclass and I am writing a live streaming… Read more: Want to get started with professional live streaming right now? This is what to do - 8 Tips for Engaging Your Audience — Extra Live Streaming AdviceAudience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging your audience? What would you rather, huge audience numbers or an audience that’s really engaged in your content? Both, obviously!… Read more: 8 Tips for Engaging Your Audience — Extra Live Streaming Advice
- How You Differentiate Between Live Streaming, Simulated Live and PremiersLive streaming refers to the broadcasting of real-time video content over the internet. It allows viewers to watch events as they unfold, with no delay between the actual event and its online transmission. Live streaming creates a sense of immediacy and interactivity, as viewers can engage with the content by posting comments and participating in… Read more: How You Differentiate Between Live Streaming, Simulated Live and Premiers
Our creative brands
TRADtv
TRADtv features traditional, folk, Celtic, Gaelic, Scottish and world music. In particular it includes exclusive live performance videos and features, created by us, on location.
You can find out more on the TRADtv website. Watch the videos on YouTube.
Radio Magnetic
Because it keeps its ear to the underground, Radio Magnetic covers electronic, alternative music. We launched it in 2001. Back then it was fresh. Today it is one of the longest-running internet radio stations in the world.
To listen, visit the Radio Magnetic website and check it out on Mixcloud.
Walking Heads
Walking Heads tours lead you through history and culture. For instance, our streetwise tours get right into a subject. Indeed, they encourage you to veer off the beaten track.
Explore for yourself on the Walking Heads website and on the GuidiGO platform.