Trusted by professionals from leading creative organisations
The Content Trap is Real
You are producing high-quality work. You have an archive full of incredible footage and audio.
But the numbers aren’t connecting.
- Your team is burnt out from the content treadmill
- Your audience watches, but they don’t join, donate, or buy.
- You know AI could help, but you don’t know where to start without risking your reputation.
You don’t need more content.
You need a Value Realisation System.
The Inner Ear Value Audit
A rapid, high-impact intervention to turn your assets into assets.
Week 1: Discovery & Diagnosis
We sit down with your leadership to map your current Content Cascade. We identify where money is being left on the table and where workflows are broken.
Week 2: Technical Audit
We review your archives, your CRM and your tech stack. We look for dormant value — content you already own that can be repackaged or monetised.
Week 3: Strategy & Systems
You get a comprehensive report outlining exactly which AI tools to adopt, which automations to build and how to pivot your team from Production to Value Creation.
Week 4: The Prototype
We don’t just write reports; we build. We will deliver one working AI prototype for your business (e.g., a Grant-Writing Assistant or Content Repurposing Bot) that saves you time immediately.
Who is this for?
- Organisational Leaders who need to justify funding or drive commercial revenue.
- Content Teams drowning in admin and need AI automation to free up their creativity.
- Rights Holders with 10+ years of archive material sitting on hard drives doing nothing.
The Value Realisation Audit
Your Instructor
Dougal Perman
Director, Producer, Strategist
Since he co-founded Inner Ear in 2000, Dougal has been innovating on authentic storytelling and digital distribution as part of creative strategies to engage audiences and realise value for creative projects. He’s immersed himself in AI technologies for the past few years exploring how to utilise their power to enhance productivity, gain insights, reduce overwhelm and accelerate growth as practically, ethically and responsibly as possible.
Dougal is an Innovating With AI Certified Consultant and a senior member of the Scottish Government’s Creative Industry’s Leadership Group.
Don’t Just Take Our Word For It
Working with Inner Ear feels like an extension of our own team, helping making every event we work on as good as it can be and we wouldn’t hesitate to recommend them.
National Piping Centre
What a pleasure working with Dougal and Bobby. They stepped in at the last minute for a complex recording production, with multiple stakeholders and logistical challenges, and absolutely put us at ease with their professionalism and expertise. Really recommend working with Inner Ear! They will be our go to in the future.
The Line
As someone actively creating both music and content for social media, I found the sessions clear, accessible, and full of practical value. The guidance on defining your brand persona and understanding your audience was especially insightful—it helped me see how I can better connect with listeners and followers in a more meaningful and strategic way.
Eilir Pierce (Musician & Director)
Stop Guessing.
Start Realising Value.
The Value Realisation Audit
- Full Technical & Asset Audit
- Comprehensive Strategy Report
- Working Custom AI Prototype Build
- Investment (ex. VAT)
£5,000