Want Branded Content Creation & Targeted Audience Engagement Now?

How do you increase audience engagement? Find out what your audience want, adopt a focused branded content creation strategy and serve it to them. We have used live streaming and podcasting to magnetise, motivate and monetise audiences since we launched Radio Magnetic in 2001. We have been applying our skills to provide branded content creation and audience engagement services since 2002.

And when we talk about brands, we mean all those we have experience in: arts, entertainment, cultural, heritage, tourism, consumer and business brands. Because of this, Inner Ear is ideally positioned to help you energise your audience. To help you bring your audience closer, we can either do everything for you, work with you or support you to deliver your project for yourself.

Inner Ear provides a suite of creative and technical services to energise your audience

So, tell us more about your situation and we can recommend the best ways to bring your audience closer. Then you can book a live streaming job, discuss content creation projects or get our help with live streaming or podcasting training and consultancy.

If your problem is “how do I engage my audience?” then we can help you solve it and then magnetise, motivate and monetise that audience through content creation for brands; live streams, podcasts or interactive stories

How does the branded content creation we do manifest?

Given that you might have a live event — public or private — it may feature jeopardy or big reveal. Which could be a competition, product or media launch or a live debate with audience interaction. Conversely, you might do something that has long-tail repeat viewing value, like a performance, lecture or discussion, exhibition or demonstration. Likewise, it could be an exploration or investigation where we (the audience/consumers) discover or learn something.

How do we help our clients solve their problem by reaching their audience?

We can do this by live streaming an activity (like an public event or a special private programme). And this could be free-to-air or pay-per-view. Alternatively we could document your activity by capturing an event as if it was a live stream and then creating content from it. And because we have captured the action, we can make that available in a number of ways.

Consequently we can use the recorded material to make feature programmes; stand alone or part of a series. Episodes can be short or long-form. And formats can include documentary, discussion, interview or investigation. Or we can have some fun with audience engagement via a special digital experience such as an interactive tour, treasure hunt or “choose your own adventure” story or invite them to take part in a gameshow.

What branded content creation formats can we produce?

Ever since we launched Radio Magnetic in March 2001, we have been creating content for our clients and our own creative brands (Radio Magnetic, TRADtv and Walking Heads). We are most experienced and skilled at producing these formats:

How much does it cost to produce a live stream or podcast?

We get asked this a lot. And the answer is seldom the same twice because the expertise, equipment, time and people required to deliver a project can vary considerably. So while we cost each job individually, we can give you a useful guide to our pricing. Whether we are doing everything for you, working with you to deliver your project or supporting you to do it yourself, projects typically look like this:

So we make the branded content creation we produce available as live streams, podcasts or interactive stories. And when we deliver consultancy support, we cover a comprehensive set of elements that help us to get the job done. Sometimes clients ask us what parts of their project we can handle, so we thought it would be useful to list them at the bottom of the page.

Innovative Branded Content Creation with Integrity

We care a lot about what we do. Everyone who works for and with Inner Ear is passionate about creating digital experiences that resonate with audiences. Because going the extra mile makes for a better product, which in turn gets the audience on side and gets your message across. So if you want audience engagement services for your brand then get in touch with Inner Ear and let’s work out the best way to bring your audience closer. Or schedule a call right now and let’s start devising authentic branded content creation to engage your audience.

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Service	Content	Communication	Consultancy
Live video streaming		☑
Live audio streaming		☑
Podcast distribution		☑
Live programme making	☑
Live event recording & capture	☑
Live music/performance recording & capture	☑
Podcast production	☑
Video production	☑
Audio tour production	☑
Interactive story production	☑
Research projects			☑
Bespoke training			☑
Workshop delivery			☑
Insight and analysis			☑
Planning, preparation, logistics, arrangements	☑	☑
Creative direction	☑	☑
Music supervision	☑	☑
Design and art direction	☑	☑
Talent identification, booking and management	☑	☑
Agreements, permissions, rights and clearance	☑	☑	☑
Research, storyboarding, writing and scripting	☑	☑	☑
Directing the talent/presenters/action	☑	☑
Rehearsal (technical and talent)	☑	☑
Producing the programmes	☑	☑
Live production, filming and recording	☑	☑
Backup, storage and file management	☑	☑
Video editing	☑
Audio editing	☑
Audio mixing	☑
Accessibility enhancements (subtitling, BSL, audio description)	☑
Review and amendments	☑
Quality control	☑	☑
Finalisation and delivery	☑
Content management, discoverability	☑		☑
Publication on platforms		☑
Identifying promotional partners	☑	☑	☑
Monetisation mechanics	☑	☑	☑
Audience data reporting	☑	☑	☑
Exploiting content asset potential	☑	☑	☑
Review and revision	☑	☑