Inner Ear provides a suite of creative and technical services to energise your audience

How does our branded content creation manifest?

You might have a live event — public or private — and it may feature jeopardy or big reveal. That could be a competition, launch or a live debate with audience interaction. Alternatively, you might do something that has long-tail repeat viewing value, like a performance, lecture, exhibition or demonstration. Likewise, it could be an exploration or investigation where we, the audience, discover or learn something new.

What branded content creation formats can we produce?

Ever since we launched Radio Magnetic in March 2001, we have been creating content for our clients and our own creative brands (Radio Magnetic, TRADtv and Walking Heads). We are most experienced and skilled at producing these formats:

1. Live programmes (live streamed events, chat shows, webinars)
2. On demand content (documentaries podcasts, video series)
3. Interactive stories (audio walking tours, choose your own adventure games, audience participation activities)

How do we help our clients solve their problem by reaching their audience?

We can do this by live streaming an activity (like an public event or a special private programme). And this could be free-to-air or pay-per-view. Alternatively we could document your activity by capturing an event as if it was a live stream and then creating content from it. And because we have captured the action, we can make that available in a number of ways.

Consequently we can use the recorded material to make feature programmes; stand alone or part of a series. Episodes can be short or long-form. And formats can include documentary, discussion, interview or investigation. Or we can have some fun with audience engagement via a special digital experience such as an interactive tour, treasure hunt or “choose your own adventure” story or invite them to take part in a gameshow.