Insights
Resources
Practical tools, checklists and reference material to help creative and cultural teams plan better content, unlock project value and make more confident decisions.
Tools and references
Useful material for planning and decision-making.
Resources will become the home for lead magnets, worksheets and practical templates.
Unlock Your Creative Business Coach
Ready to take your creative business to the next level? Get instant, tailored guidance with Inner Ear’s free AI-powered Creative Business Coach. It’s designed for creative entrepreneurs, small business owners, freelancers and anyone looking to overcome business challenges or unlock new opportunities. Gain clarity, focus, and progress with our AI-powered Creative Business Coach — free…
How AI Can Help You Overcome the Challenge of Doing More with Less
It’s been a hell of a time for culture. For cultural organisations in Scotland, securing Multi-Year Funding from Creative Scotland recently is a huge achievement. But for many creative companies, the amount awarded is significantly less than what they applied for. This creates a major challenge: how do you continue delivering high-quality cultural work with…
Scotland’s Creative Future: Resilience & Creative Workforce Reports
Over the past four years, Scotland’s creative industries have been to hell and back. The sector is demanding strategic insights and action. Inner Ear’s director, Dougal Perman, has been a member of the Creative Industries Leadership Group (CILG) since 2018. In 2021, the Cabinet Secretary for the Economy, Fair Work and Culture (at the time),…
This is Live Streaming Production: Make Superior Interactive Virtual Experiences
Interactive virtual experiences have exploded since lockdown. The most engaging ones stand out. Live streaming has become an increasingly popular way to connect with your audience and create captivating virtual experiences. Whether you’re a business owner, content creator, or simply someone looking to engage with others in real-time, mastering the art of live streaming production…
How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment. The other one is simulated. So how do you choose? In almost 20 years of producing live audio and video content, I still get nervous every time…
Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been teaching people about live streaming for over 20 years. We’re creating a masterclass and I am writing a live streaming…
8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging your audience? What would you rather, huge audience numbers or an audience that’s really engaged in your content? Both, obviously!…
How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no delay between the actual event and its online transmission. Live streaming creates a sense of immediacy and interactivity because viewers can engage with the content by posting…