Category: Newsletter Stories
Photo by Traxer on Unsplash Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If you offer your audience access to live content that is rare, niche or special, and importantly either what you offer or the way you offer it is considered valuable enough, then you can turn your audience into paying customers and monetise your content. There are quick and slow ways to…
Photo by Markus Winkler on Unsplash Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. You need to have permission to include any element with protected rights in your live stream. This includes copyrighted material (audio, video, text, image), people, performances and sometimes places too. It’s important to know what you need to know. And it’s easy to get lost in the complexities of clearance. In this section we’ll…
Photo by Hendo Wang on Unsplash How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month from Slam’s flagship nightclub, Pressure — a champion of house and techno at the legendary Glasgow venue, The Arches. (Which…