Category: Newsletter Stories
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Photo by Traxer on Unsplash Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If your content is perceived as specialist, high quality and gives the audience something they just can’t get anywhere else, then it has considerable value. You can realise that value by monetising it. But how do you go about making money from live digital experiences? Will people pay for it? What…
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Photo by Markus Winkler on Unsplash Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. Using other people’s content in your live programmes can really enhance the product and audience experience, but you need to make sure you understand the rights implications, get the necessary permissions and handle clearance correctly. Navigating rights issues for music, audio clips, text, images, videos and other forms of creative intellectual property can…
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Photo by Hendo Wang on Unsplash How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month from Slam’s flagship nightclub, Pressure — a champion of house and techno at the legendary Glasgow venue, The Arches. (Which…
