CTSG 2026 Workshop: From Transcript to Impact

AI Workflow & Roadmap for Creative Teams

Thanks for joining From Transcript to Impact: AI Workflow & Roadmap for Creative Teams at CreativeTech Scotland Gathering 2026.

This page brings together the slides, prompt pack, demo transcript materials and practical templates from the workshop.

Knowledge Activation is the practice of turning the conversations, recordings, notes and documents your organisation already creates into useful insight, decisions, content and action.

The core idea is simple: AI is the tool. Knowledge Activation is the strategy.

Workshop slides

Use the slide deck to revisit the workshop framework, including the Knowledge Activation workflow, transcript-to-insight process, quality gates and first-pilot approach.

Open the slide deck in a new tab

Workshop resources

Download or open the resources below. Start with the prompt pack if you want to explore the full workflow. Use the three worksheets to plan a practical first pilot for your organisation.

Prompt pack

A practical library of prompts for transcript analysis, insight reports, theme extraction, “what was said / what was not said”, YouTube and podcast metadata, content cascades, stakeholder briefings, QA checks and workflow design.

Workflow Canvas

A one-page template to map your first Knowledge Activation workflow: one source, one output and one repeatable process.

30/60/90 Pilot Planner

A simple adoption plan to test, refine and decide whether to embed, expand, automate or stop a new AI-assisted workflow.

ROI Quick Maths worksheet

A practical way to estimate time saved, quality improved, knowledge unlocked and risk reduced.

Demo transcript materials

The workshop demo uses a public XpoNorth 2022 panel discussion on creative process innovation. These files let you compare a workflow-grade transcript with a rough YouTube transcript and explore how input quality affects AI-assisted outputs.

The Descript transcript is better for speaker-attributed analysis. The raw YouTube transcript is useful for comparison and for showing why transcript quality matters.

Watch the original session on YouTube

Try the Creative Business Coach

You can also use Inner Ear’s Creative Business Coach CustomGPT to explore your own project, organisation, audience, content strategy or AI workflow.

Use it to think through project ideas, audience development, content strategy, creative business planning, funding and reporting challenges or Knowledge Activation use cases.

Work with Inner Ear

Inner Ear helps creative organisations, cultural projects and purpose-led businesses use digital media, storytelling, AI and smart systems to engage audiences and create value.

We can help with AI workflow audits, Knowledge Activation sprints, content cascade systems, funding and reporting workflows, podcast and live-stream production workflows, audience engagement strategy, training and consultancy.

If you want to explore how Knowledge Activation could work in your organisation, get in touch.

Email: dougal@innerear.co.uk
Website: innerear.co.uk

Knowledge Activation turns creative conversations into organisational value.