Evaluation of Live Streaming Activity and its Potential For CHARTS Members

Culture, Heritage and Arts for Argyll and the Isles (or CHARTS) is a creative community and networking organisation, established by Argyll and Bute Council with support from Creative Scotland in 2019. Inner Ear won an Argyll and Bute Council tender to conduct and deliver a suite of services comprising live streaming and technical production management of a showcase launch event, creation of five mini documentary features, live streaming workshops, audience development consultancy and this research project.

Argyll and Bute is a large, rural region of West Scotland that includes Loch Lomond and the Trossachs National Park, four peninsulas and the Southern Hebridean Islands. To evaluate the potential for live streaming creative projects by CHARTS members, Inner Ear asked consultant Tim Wright to conduct a mixture of quantitative and qualitative analysis, drawing on case studies conducted by Fay Young. The report was edited by Dougal Perman and Fay Young.