We’ve devised branded content audience engagement strategy for lots of clients. We also see many campaigns that do a great job of increasing brand awareness, extending reach and engaging audiences. However, I often see unrealised audience engagement strategy potential. But a simple strategic shift, could improve branded content campaign success significantly. I want to help you realise that potential.
Marketers: Have You Got Rights, Monetisation or Platform Headaches? Cure Them Now with our Audience Engagement Strategy Consultancy
This bespoke 60-minute consultancy session is tailored specifically for consumer brand digital campaign managers and marketing professionals. If you are utilising entertainment activities (chat shows, events, talks, performances, etc.) to reach consumers, you will gain focused insights and expert guidance to elevate your audience engagement strategy. With over 23 years of deep industry expertise, I bring a wealth of knowledge and a proven track record in transforming brand strategies through dynamic content.
Inner Ear has produced live programmes for big drinks brands like Lagavulin, Dewar’s, Tennent’s and Brahma, and live event broadcasts for cultural bodies like National Theatre of Scotland, Scottish Ballet, Scottish Opera, Royal Conservatoire of Scotland, Glasgow School of Art, Edinburgh International Festival, Edinburgh Fringe and many more.
Our Clients Say
Inner Ear did a creative consultancy for us, providing us with amazing support on understanding our business in it’s early days and with creating a long term plan for our studio’s development.
Pauline McCloy-Turtle, Director, Suum.Studio
We have just reviewed this with them and their insight and guidance is still incredibly helpful, accessible and a great support in making creative work in challenging times.
We recently commissioned Inner Ear to create a short video to promote our Student Network. From the initial meeting to understand our needs Dougal and his team were friendly and efficient and helped me to form my ideas for the project. On the filming day the interviews were conducted in a friendly way which put us at ease. I’m really pleased with the final video and would definitely recommend Inner Ear to others. A very creative and professional team.
Cheryl McCreadie, Project Officer, Equate Scotland
Had a training session with Dougal to help with Live Streaming. Great session — clear information, great tailored advice and support with the first live streaming event. Vast improvements on our previous attempts and more manageable than expected. Great follow up support and resources.
Claire Cochrane, Engagement Producer, Stills Gallery, Edinburgh
The advice I received was incredibly helpful. Dougal’s knowledge was extensive. He answered my questions and was able to offer suggestions and guidance that has been invaluable. His knowledge of the industry is extraordinary. I am enormously grateful for his advice and guidance.
Iain McLaughlin, Writer and Publisher, Thebes Publishing
What We’ll Achieve Together
- Strategy: together, we will examine your audience engagement goals and tackle challenges, crafting a concise yet comprehensive strategic plan designed to achieve your objectives.
- Master Dynamic Content: I’ll help you leverage live digital experiences (including live streamed social media broadcasts, live rooms, hybrid events, webinars), on-demand videos, podcasting and interactive storytelling to captivate your audience. I’m especially keen to make sure you extract all the value you can from the content assets you create. Make it work for you. Value is left on the table too often. We won’t let that happen.
- Overcome Common Hurdles: from monetisation strategies, navigating rights and clearances to choosing the production processes and platform integration, I’ll help you solve complex issues and get them off your plate.
- Informed Decision Making: benefit from bespoke advice on content planning so you can spend your marketing budget wisely, ensuring you make the most of valuable content assets so that your brand’s message resonates powerfully with your target audience.
- Cut Out The Noise: the amount of stuff is overwhelming. The bewildering array of pieces of equipment, the plethora of platforms, the potential content marketing possibilities and the daunting amount of data you create when you capture your activities. We totally understand that. We experience it too, but we know what we’re looking for and have tried and tested strategies for cutting through the noise, reducing overwhelm and getting stuff done. And we can help you do the same.
Your Investment in Specialist Expertise
This branded content audience engagement strategy session is an investment in your brand’s future. By offering immediate benefit through actionable insights, you get the opportunity to significantly enhance your digital marketing strategy. No extensive preparation required on your part either. Inner Ear’s unique combination of artistic programme making, technological competence, adept problem-solving and hands-on experience of running creative digital media brands gives us unparalleled insight into how to make live streaming work for branded content audience engagement.
Before the session I’ll ask you some questions and get you to detail the problems giving you a headache currently. Then we’ll work together (by phone, video meeting, or even in person — if it’s feasible logistically — whichever you prefer). At the end of our audience engagement strategy session we’ll agree on the next steps for you. I’ll then follow up with a report and recommendations. I will also give you a package of valuable resources including:
- Step-by-step guides to:
- Identifying your business objectives and setting goals for utilising dynamic content to drive audience engagement.
- Devising simple strategies for programme making.
- Defining your audience avatar.
- And advice and information on:
- Marketplace positioning and pricing (for monetised content).
- Rights and clearance.
- Making your content accessible.
As you work through the plan and recommendations, I’ll answer any questions you have over the following two weeks, by phone or email. And if you work through all that and your headache still hasn’t cleared up, I’ll provide you with additional support so you can move forward with a clear head.
Let’s Cure Your Headaches And Increase Your Value
Sessions are limited to ensure personalised attention and tailored solutions, reflecting our commitment to your brand’s success. We’ll cover as much as we can in this session. If you want more time, you can book additional session(s) or we can discuss a bespoke consultancy package or production support for your project.
Branded Content Audience Engagement Stratey for Marketers
We’ve got ten sessions a month available so book now to secure your place so we can help you solve your audience engagement strategy problems.
Use the form below, email us or call +44 (0)141 226 8808 to book this branded content audience engagement consultancy problem-solving package with me (Dougal Perman, Inner Ear Director) now for £750 (plus VAT).
Book and pay in advance to secure your session. Then we will send you scheduling options to find the best time for us both.
Buy with confidence; if you need to reschedule, that’s no problem. And if you have to cancel (in advance) for any reason, we’ll give you a full refund.
Branded Content Audience Engagement Strategy
Ultimately, we have learned our trade and honed our skills by building our creative brands (TRADtv, Radio Magnetic and Walking Heads) and working for global brands, world-class arts, culture and heritage organisations and progressive public agencies and third sector pioneers. In addition to helping you cure your branded content audience engagement campaign headaches, we can create bespoke production, training and consultancy packages. Please get in touch, we’d love to hear from you.
Let’s make your branded content audience engagement campaign the best it can be so we can bring your audience closer and realise its full potential.
Dougal Perman, Director, Inner Ear
