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Guides
Evergreen explainers and how-to articles on content systems, live formats, audience engagement, creative value and ethical AI-supported workflows.
Guides and explainers
Practical guides and evergreen explainers
Search clear how-to articles on strategy, storytelling, systems, live digital formats, podcasting, AI-supported workflows and audience value.
How AI Can Help You Overcome the Challenge of Doing More with Less
It's been a hell of a time for culture. For cultural organisations in Scotland, securing Multi-Year Funding from Creative Scotland recently is a huge achievement. But for many…
AI workshop
This is Live Streaming Production: Make Superior Interactive Virtual Experiences
Interactive virtual experiences have exploded since lockdown. The most engaging ones stand out. Live streaming has become an increasingly popular way to connect with your audience and create…
How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment.…
Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If you offer your audience access to live content that is rare, niche or special, and importantly either what you offer or the way…
Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. You need to have permission to include any element with protected rights in your live stream. This includes copyrighted material (audio, video, text, image), people, performances and…
Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and…
8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or…
How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no…