Let’s make some money. If you offer your audience access to live content that is rare, niche or special, and importantly either what you offer or the way you offer it is considered valuable enough, then you can turn your audience into paying customers and monetise your content. There are quick and slow ways to do this. This document provides some industry insight into the process, profit and potential pitfalls of making money from live streams.
Monetisation, in the context of live streaming, refers to the various strategies employed by content creators to generate revenue from their live broadcasts. Live streaming offers a multitude of monetisation options that can cater to different audiences, content niches, and business goals.
We divide the live streaming models into two categories, immediate (quick cash) and longtail (the gift that keeps on giving).
Quick Cash vs. The Gift That Keeps On Giving
- Pay-Per-View (immediate)
- Subscription (longtail)
- Patronage and donations (longtail)
- Advertising (immediate/both)
- Sponsorship, brand endorsements and product placement (immediate)
- Affiliate deals (longtail)
- Merchandising (longtail)
Understanding these models and choosing the right approach is crucial for maximising the financial return on your live streaming efforts. In the next section, we’ll go “Over The Top”, which is where you create a shop window for your content, package it up and present it, tantalisingly. This approach is all about converting your engaged viewing audience (who are warm leads, in sales and marketing speak) into customers. There is a lot more to that than the more straightforward monetisation options below. So let’s go through them and then we’ll offer some tips and lessons that we have learned from our experience.
But how do you go about making money from live digital experiences? Will people pay for it? What are the different ways you can monetise your content? This insight paper explains everything you need to know.
Feel free to download and read for your own personal use (see the rights statement on the cover for more info).
We hope this gives you some insight into monetising content. Want more help? Please get in touch or book a meeting right now and we’ll do what we can to help you.