Author: Inner Ear
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Photo by Traxer on Unsplash Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If your content is perceived as specialist, high quality and gives the audience something they just can’t get anywhere else, then it has considerable value. You can realise that value by monetising it. But how do you go about making money from live digital experiences? Will people pay for it? What…
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Photo by Markus Winkler on Unsplash Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. Using other people’s content in your live programmes can really enhance the product and audience experience, but you need to make sure you understand the rights implications, get the necessary permissions and handle clearance correctly. Navigating rights issues for music, audio clips, text, images, videos and other forms of creative intellectual property can…
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Photo by Hendo Wang on Unsplash How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month from Slam’s flagship nightclub, Pressure — a champion of house and techno at the legendary Glasgow venue, The Arches. (Which…
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Photo by Nevels Media on Unsplash Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been teaching people about live streaming for over 20 years. We’re creating a masterclass and I am writing a live streaming…
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8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging your audience? What would you rather, huge audience numbers or an audience that’s really engaged in your content? Both, obviously!…
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How To Entice Tourists By Live Streaming The Worlds
All the world’s pipe band audiences meet in Glasgow in August. We have been live streaming the pipe band world’s flagship events. And the energised online audience hang off every note. If you have enthusiasm and engagement like this, then you have an opportunity to showcase the city as a must-see destination. “Visiting Glasgow is…
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Increasing Value by Live Streaming Piping Live! 2023 Festival
Piping Live! celebrated its 20th year in August 2023. We helped the festival solve their digital technology problems. Going beyond live streaming, we produced a digital event experience with its best production values, audiences and revenues to date. Piping Live! has some of the best bagpipe players in the world. It includes genre-bending bands and…
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Monetise Live Streams by Harnessing the Highland Dancing Passion
“Capture 605 highland dancers performing on three stages, over three days. Make the first two days available to watch for free. Then, monetise live streams of the World Highland Dancing Championship Finals.” All this from a field in Dunoon. This year’s brief from Cowal Gathering was similar to previous years covering and live streaming the…
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Getting People Engaged with the living History of Glasgow
Two ten-part series have revealed the stories on the walls of Glasgow. As we prepare to go into production on series three, we reflect on this fascinating podcast. What would the walls of your city say to you? Glasgow, like many ancient cities, has a wealth of stories to tell, sometimes wonderful, inspiring, terrifying or…
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Helping Creative Practitioners learn Digital Media Research, Content Management and Presentation Skills
Take your project to your audience, share the experience and bring them closer to your message. To provide a creative approach and technical backbone for participants in Creative Scotland’s Stay See Share programme, Inner Ear devised and delivered a training and support programme focused on using digital media content to connect audiences with creative people’s…
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The “Peat or Treat” Gameshow we created for Lagavulin, Photo by Dougal Perman Encouraging Visitors to Buy Whisky for Lagavulin and Caol Ila at Fèis Ìle 2023
“Let’s encourage people to visit the distilleries and buy the special whiskies we sell here. And let’s do it by creating entertaining and informative digital event experiences and streaming them on Instagram Live.” Fèis Ìle, the Islay whisky festival, is a treasure trove of delight and discovery for whisky lovers from around the world, who…
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How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming refers to the broadcasting of real-time video content over the internet. It allows viewers to watch events as they unfold, with no delay between the actual event and its online transmission. Live streaming creates a sense of immediacy and interactivity, as viewers can engage with the content by posting comments and participating in…
