Author: Inner Ear
-
Photo by William White on Unsplash A Culture of Promise: Reflecting on Scottish Government’s Draft Budget 2025–26
And breathe. Those of us engaged in creative economy policy activism have held our collective breath recently. The Scottish Government’s draft budget for 2025–26 brings long-awaited good news for Scotland’s cultural sector. So we can now breath a little easier. (If you haven’t already, please read my articles on the cultural funding situation in Sceptical.Scot…
-
Inspiring next generation talent with digital media strategy What If You Could Bridge the Manufacturing Skills Gap by Inspiring Next Generation Talent?
Reflecting recently on his experience as a senior member of the Creative Industries Leadership Group, Inner Ear Director, Dougal Perman, starts a new series exploring how creative solutions can be applied to solve problems in specific sectors. First up: manufacturing. In today’s manufacturing landscape, skills shortages are more than an HR issue — they are…
-
How Can We Save Scotland’s Creative Economy?
Over the past few months, I’ve shared my thoughts on the state of Scotland’s cultural sector through two articles for Sceptical Scot. As a group of cultural practitioners (through our creative work with Radio Magnetic, TRADtv and Walking Heads and a multitude of co-created projects), creative producers and content strategists, Inner Ear has always sat…
-
Photo by Alex Shute on Unsplash Scotland’s Creative Future: Resilience & Creative Workforce Reports
Over the past four years, Scotland’s creative industries have been to hell and back. The sector is demanding strategic insights and action. Inner Ear’s director, Dougal Perman, has been a member of the Creative Industries Leadership Group (CILG) since 2018. In 2021, the Cabinet Secretary for the Economy, Fair Work and Culture (at the time),…
-
Photo by Jesus Loves Austin on Unsplash Why Learn Live Streaming? To Help You Communicate Your Message
Live streaming is an essential digital communication tool, largely due to its immediacy and authenticity. If you learn live streaming, you can elevate your brand messaging. Unlike traditional media such as television or radio, live streaming allows for real-time interaction, creating a dynamic and direct connection between the audience and the presenter. With features like…
-
Photo by on Pexels This is Live Streaming Production: Make Superior Interactive Virtual Experiences
Interactive virtual experiences have exploded since lockdown. The most engaging ones stand out. Live streaming has become an increasingly popular way to connect with your audience and create captivating virtual experiences. Whether you’re a business owner, content creator, or simply someone looking to engage with others in real-time, mastering the art of live streaming production…
-
Inner Ear’s live coverage of Showcase Scotland at Drygate, Glasgow How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment. The other one is simulated. So how do you choose? In almost 20 years of producing live audio and video content, I still get nervous every time…
-
Photo by Possessed Photography on Unsplash Now Targeted Live Streaming Can Save Your Job From AI
Creative people are concerned about AI replacing them. If you are one of them, what can you do to save your job from AI, or more specifically the potential threat of it making your role redundant? I think live streaming could provide the answer. In episode one of my video series, This Is What Streams…
-
Photo by Mikołaj on Unsplash Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
-
Photo by Traxer on Unsplash Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If your content is perceived as specialist, high quality and gives the audience something they just can’t get anywhere else, then it has considerable value. You can realise that value by monetising it. But how do you go about making money from live digital experiences? Will people pay for it? What…
-
Photo by Markus Winkler on Unsplash Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. Using other people’s content in your live programmes can really enhance the product and audience experience, but you need to make sure you understand the rights implications, get the necessary permissions and handle clearance correctly. Navigating rights issues for music, audio clips, text, images, videos and other forms of creative intellectual property can…
-
Photo by Hendo Wang on Unsplash How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month from Slam’s flagship nightclub, Pressure — a champion of house and techno at the legendary Glasgow venue, The Arches. (Which…
