Selected example
Glasgow City Heritage Trust Heritage Storytelling System
A heritage storytelling format that helped place, archive material and specialist knowledge travel further through audio, editorial structure and repeatable digital publishing.
Challenge
A city’s stories needed a stronger route into regular listening.
Glasgow’s built heritage offered rich stories, expert voices and place-based material, but it needed a clear format and publishing rhythm to reach people beyond a single launch moment.
At a glance
- Client / project: Glasgow City Heritage Trust / If Glasgow’s Walls Could Talk
- Sector: Heritage, place storytelling and cultural tourism
- Formats: Podcast series, editorial structure and reusable audio assets
- Source: Existing related work
Content Cascade StrategySignature Story Formats
Hidden value
Place, archive material and expert insight could work harder together.
The value was not only in individual episodes. It was in the wider story system: reusable conversations, editorial themes, heritage access and an audience relationship that could deepen over time.
Approach
Shape a heritage podcast into a repeatable publishing format.
Inner Ear helped turn source material and specialist knowledge into a clearer format logic, editorial shape and sustainable audience-facing series.
Extract
Find the value
Clarify the strongest story material, voices and themes inside the heritage source base.
Expand
Keep it moving
Use episodes, supporting material and series structure to extend value beyond a single release.
Embody
Make it memorable
Create an audio format people want to spend time with and return to.
Delivery
What Inner Ear delivered.
- Podcast format development
- Episode production and editorial structure
- Audio storytelling assets
- Publishing-ready series framework
The work brought together heritage knowledge, audio craft and editorial structure so the stories could travel further and remain useful over time.
Outcomes
What changed.
- A clearer audience route into Glasgow heritage stories
- Reusable audio assets with value beyond a one-off campaign
- A stronger format for ongoing cultural storytelling
The project became more than documentation. It became an audience format with legacy value.
Reusable value
A heritage series with life beyond the first release.
Episodes, story framing and audio assets can support future engagement, place storytelling and cultural tourism work.
Related services
Next step
Need a story system that keeps valuable material moving?
We can help shape archives, specialist knowledge and source material into formats and publishing systems that travel further.