Selected example
World Pipe Band Championships Live Digital Experience
A major live cultural event turned into a richer digital audience experience through live programme structure, supporting stories and reusable performance media.
Challenge
A global audience wanted more than a camera on a field.
The Worlds attracts an energised international piping audience. The digital experience needed to serve remote viewers, maintain interest between competition moments and help showcase Glasgow as a destination.
At a glance
- Client / project: Glasgow Life / World Pipe Band Championships
- Sector: Festival, music, cultural tourism and live events
- Formats: Livestream, live programme inserts, interviews and performance capture
- Source: Existing related work
Signature Story FormatsContent Cascade Strategy
Hidden value
The value was around the event as much as in the event.
Pipe bands rehearsing around the city, festival activity, audience enthusiasm, interviews and place-based messages all added value beyond the competition itself.
Approach
Build a live programme around the competition.
Inner Ear combined live streaming with pre-produced and roaming content, interviews and performance material, using live breaks as opportunities to keep the audience engaged and carry the wider Glasgow story.
Extract
Find the value
Find the stories, people and cultural context surrounding the competition.
Expand
Keep it moving
Use live inserts and supporting content to keep attention moving through the day.
Embody
Make it memorable
Produce a live digital experience that carries music, place and event atmosphere to remote audiences.
Delivery
What Inner Ear delivered.
- Event livestream
- Competition-break content
- Roaming interviews and features
- Performance capture
- Highlights and supporting video assets
The work combined live transmission with contextual storytelling, audience pacing and reusable media capture.
Outcomes
What changed.
- International audiences able to follow live event coverage
- Glasgow promoted through cultural storytelling
- Reusable media assets created around performances and interviews
The work extended the live event beyond the field and gave remote audiences a richer route into the culture around The Worlds.
Reusable value
A live event with an afterlife.
Live coverage, interviews and highlights can support future promotion, audience development and cultural tourism storytelling.
Related services
Next step
Need a live moment to reach further?
We can help design and produce live formats that serve the audience in the room, online and afterwards.