Each year the National Piping Centre and the William Grant Foundation commission Inner Ear (in association with our TRADtv brand) to produce a live stream, and comprehensive video documentation, of the world’s premiere solo piping competition: the Glenfiddich Piping Championship.
Broadcast live from Blair Castle in Blair Atholl, near Pitlochry in Perthshire, on the last Saturday of October, we work with piper and broadcaster Fergus Muirhead to present a full day of coverage with uninterrupted sets from the ten pipers invited to participate. In addition to the Piobaireachd and March, Strathspey and Reel competitions, we feature interviews with pipers, judges, critics and fans.
“We have worked with Inner Ear on a number of projects now, including the complex live streaming of the Glenfiddich Piping Championships, in Blair Castle in Perthshire. Their team is so easy to work with and their dedication to making a tricky live stream as high quality as possible is unfailingly great. They provide a fantastic service and we would highly recommend them.”
Alberto Laidlaw, Director, The National Piping Centre
Tens of thousands of viewers tune in from all over the wold and join a community of lively, supportive and passionate fans of traditional bagpipe music to discuss the competition, congratulate each piper’s performance and anticipate the winner. The full sets are available from the National Piping Centre’s website, where donations are collected for the annual charity partner. In 2018 the beneficiary of generous donations by the online audience is Caledonian Piping Club in Ayrshire, who run their Festival of Juvenile Solo Piping Competition every October.
And the interview features are available from TRADtv too. In this chat with Roddy MacLeod, Fergus discusses the positive effect that the live stream has on the event:
Each year an estimated 10% of the audience in attendance have come to Scotland for the Championship because they watched the stream in previous years. We estimate that brings up to £50K in gross spending to Scotland each year as a result of this digital media content-driven cultural tourism stimulus.
Contact Inner Ear to discuss how we can live stream and document your event and use creative cultural content to engage audiences and develop new revenue streams.