Category: Guides
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How AI Can Help You Overcome the Challenge of Doing More with Less
It’s been a hell of a time for culture. For cultural organisations in Scotland, securing Multi-Year Funding from Creative Scotland recently is a huge achievement. But for many creative companies, the amount awarded is significantly less than what they applied for. This creates a major challenge: how do you continue delivering high-quality cultural work with…
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This is Live Streaming Production: Make Superior Interactive Virtual Experiences
Need professional live-streaming support for an event, festival or programme? Discuss Live Streaming Production. Interactive virtual experiences have exploded since lockdown. The most engaging ones stand out. Live streaming has become an increasingly popular way to connect with your audience and create captivating virtual experiences. Whether you’re a business owner, content creator, or simply someone…
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How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment. The other one is simulated. So how do you choose? In almost 20 years of producing live audio and video content, I still get nervous every time…
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Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
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Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If you offer your audience access to live content that is rare, niche or special, and importantly either what you offer or the way you offer it is considered valuable enough, then you can turn your audience into paying customers and monetise your content. There are quick and slow ways to…
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Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. You need to have permission to include any element with protected rights in your live stream. This includes copyrighted material (audio, video, text, image), people, performances and sometimes places too. It’s important to know what you need to know. And it’s easy to get lost in the complexities of clearance. In this section we’ll…
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Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been teaching people about live streaming for over 20 years. We’re creating a masterclass and I am writing a live streaming…
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8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging your audience? What would you rather, huge audience numbers or an audience that’s really engaged in your content? Both, obviously!…
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How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no delay between the actual event and its online transmission. Live streaming creates a sense of immediacy and interactivity because viewers can engage with the content by posting…
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Illuminating Success: How to Choose the Best Video Lights
Whether you’re embarking on a cinematic masterpiece, a captivating web series, or a live-streamed event, the importance of proper lighting cannot be overstated. So, you need to choose the best video lights to make your production shine. While shooting outdoors in natural light is a photographer or videographer’s dream, the real challenge arises when you’re…
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All Jibs & Gimbals? How to Get a Grip on Your Video
When you are filming anything, whether it’s for live streaming or video production, holding the shot steady is essential for a good viewing experience. And that’s hard to do with just your hands; especially with a smartphone. So you need to get a grip on your video. Using some kind of grip can really help.…
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How to Choose the Right Microphone
Whether you are making a short film, creating a web video, live streaming a show or recording a podcast, if you want to record sound, you need a microphone. Working out how to choose the right microphone for the job can be bewildering; there are so many different makes and models available. Use this guide…