
Insights
Blog
Articles and field notes on creative value, storytelling, audience engagement, media formats, AI-supported workflows and the changing digital landscape for cultural organisations.
Articles and field notes
Creative strategy, comment & opinion
Search commentary, practical observations and working notes on creative strategy, digital media, audience development, AI-supported workflows and the value hidden inside cultural work.
Showing filtered blog results. Clear filters

Adventures in Marketing 2025: Lessons, Insights and Challenges
Marketing events can be hit or miss. They can be all show, superficial or even vacuous. They can drag, overwhelm or (greatly) overpromise. I was optimistic about Adventures In Marketing 2024 in Edinburgh because of the way it was described and the quality of the lineup but it surpassed my expectations.
events marketing