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Articles and field notes on creative value, storytelling, audience engagement, media formats, AI-supported workflows and the changing digital landscape for cultural organisations.
Articles and field notes
Creative strategy, comment & opinion
Search commentary, practical observations and working notes on creative strategy, digital media, audience development, AI-supported workflows and the value hidden inside cultural work.
How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment.…
Now Targeted Live Streaming Can Save Your Job From AI
Creative people are concerned about AI replacing them. If you are one of them, what can you do to save your job from AI, or more specifically the…
Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did…
Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and…
8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or…
How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no…
Illuminating Success: How to Choose the Best Video Lights
Whether you're embarking on a cinematic masterpiece, a captivating web series, or a live-streamed event, the importance of proper lighting cannot be overstated. So, you need to choose…
All Jibs & Gimbals? How to Get a Grip on Your Video
When you are filming anything, whether it’s for live streaming or video production, holding the shot steady is essential for a good viewing experience. And that’s hard to…