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Storytelling is at the heart of our programme making. We discover real people’s stories and use them to communicate brand values to audiences in an authentic manner. Candid content endears brands to consumers more effectively than explicit advertising.
Our storytelling utilises digital media’s advantages over old media, offering new ways for brands to connect with consumers, drive traffic to sales points and increase brand awareness online.
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To celebrate and contextualise the MOBO Awards in Glasgow, Scottish Enterprise commissioned Inner Ear and partners Open Ear, Soma Records and New Media Corp to curate a music industry event at The Hub in Glasgow’s Digital Media Quarter.
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City of Music commission Inner Ear to produce a short video documenting their launch activities, which included a mass drumming event on the steps of Glasgow Royal Concert Hall, music in subway stations and libraries and a fanfare by the RSNO and RSAMD at a gala dinner hosted by the Lord Provost.
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The property developers behind The Hub, Downtown Space, commissioned Inner Ear to create a video to tell the story of the building’s development and how it facilitates serious collaborative creativity.
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Inner Ear and Poorboy Theatre share a passion for storytelling. During the Edinburgh International Festival 2009, Poorboy Theatre commissioned Inner Ear to produce an audio tour around the National Museum of Scotland designed especially for children.
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Following the Digital Audience Development workshops, this interactive workshop examines how to use readily available social media services to reach, interact with and sell to your target audience.
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