Blog
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Inner Ear’s live coverage of Showcase Scotland at Drygate, Glasgow How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment. The other one is simulated. So how…
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Photo by Possessed Photography on Unsplash Now Targeted Live Streaming Can Save Your Job From AI
Creative people are concerned about AI replacing them. If you are one of them, what can you do to save your job from AI, or more specifically the potential threat of it making your role…
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Photo by Mikołaj on Unsplash Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
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Photo by Traxer on Unsplash Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If you offer your audience access to live content that is rare, niche or special, and importantly either what you offer or the way you offer it is considered valuable enough,…
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Photo by Markus Winkler on Unsplash Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. You need to have permission to include any element with protected rights in your live stream. This includes copyrighted material (audio, video, text, image), people, performances and sometimes places too. It’s important to know…
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Photo by Hendo Wang on Unsplash How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month…
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Photo by Nevels Media on Unsplash Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been…
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8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging…
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How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no delay between the actual event and its…
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Growing the Value for Music Tourism in Glasgow
Glasgow is a world-renowned music city. The city’s economy benefits from music tourism, but there’s potential to grow this value. In 2017 Inner Ear won a Scottish Enterprise tender to research and write a report…
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Illuminating Success: How to Choose the Best Video Lights
Whether you’re embarking on a cinematic masterpiece, a captivating web series, or a live-streamed event, the importance of proper lighting cannot be overstated. So, you need to choose the best video lights to make your…
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All Jibs & Gimbals? How to Get a Grip on Your Video
When you are filming anything, whether it’s for live streaming or video production, holding the shot steady is essential for a good viewing experience. And that’s hard to do with just your hands; especially with…