Read, Watch, Listen, Learn
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Photo by Possessed Photography on Unsplash Now Targeted Live Streaming Can Save Your Job From AI
Creative people are concerned about AI replacing them. If you are one of them, what can you do to save your job from AI, or more specifically the potential threat of it making your role redundant? I think live streaming could provide the answer. In episode one of my video series, This Is What Streams…
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Photo by Mikołaj on Unsplash Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
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Photo by Traxer on Unsplash Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If your content is perceived as specialist, high quality and gives the audience something they just can’t get anywhere else, then it has considerable value. You can realise that value by monetising it. But how do you go about making money from live digital experiences? Will people pay for it? What…
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Photo by Markus Winkler on Unsplash Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. Using other people’s content in your live programmes can really enhance the product and audience experience, but you need to make sure you understand the rights implications, get the necessary permissions and handle clearance correctly. Navigating rights issues for music, audio clips, text, images, videos and other forms of creative intellectual property can…
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Photo by Hendo Wang on Unsplash How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month from Slam’s flagship nightclub, Pressure — a champion of house and techno at the legendary Glasgow venue, The Arches. (Which…
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Photo by Nevels Media on Unsplash Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been teaching people about live streaming for over 20 years. We’re creating a masterclass and I am writing a live streaming…
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8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging your audience? What would you rather, huge audience numbers or an audience that’s really engaged in your content? Both, obviously!…
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How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no delay between the actual event and its online transmission. Live streaming creates a sense of immediacy and interactivity because viewers can engage with the content by posting…
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Growing the Value for Music Tourism in Glasgow
Glasgow is a world-renowned music city. The city’s economy benefits from music tourism, but there’s potential to grow this value. In 2017 Inner Ear won a Scottish Enterprise tender to research and write a report with recommendations on how music tourism in Glasgow could be developed. Growing The Value of Music Tourism In Glasgow: Research…
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Illuminating Success: How to Choose the Best Video Lights
Whether you’re embarking on a cinematic masterpiece, a captivating web series, or a live-streamed event, the importance of proper lighting cannot be overstated. So, you need to choose the best video lights to make your production shine. While shooting outdoors in natural light is a photographer or videographer’s dream, the real challenge arises when you’re…
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All Jibs & Gimbals? How to Get a Grip on Your Video
When you are filming anything, whether it’s for live streaming or video production, holding the shot steady is essential for a good viewing experience. And that’s hard to do with just your hands; especially with a smartphone. So you need to get a grip on your video. Using some kind of grip can really help.…
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How to Choose the Right Microphone
Whether you are making a short film, creating a web video, live streaming a show or recording a podcast, if you want to record sound, you need a microphone. Working out how to choose the right microphone for the job can be bewildering; there are so many different makes and models available. Use this guide…