Blog
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Why Learn Live Streaming? To Help You Communicate Your Message
Live streaming is an essential digital communication tool, largely due to its immediacy and authenticity. If you learn live streaming, you can elevate your brand messaging. Unlike traditional media such as television or radio, live…
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This is Live Streaming Production: Make Superior Interactive Virtual Experiences
Need professional live-streaming support for an event, festival or programme? Discuss Live Streaming Production. Interactive virtual experiences have exploded since lockdown. The most engaging ones stand out. Live streaming has become an increasingly popular way…
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How to Choose: Live Streaming vs Recording for As Live
Live broadcast is exciting. It’s also nerve-wracking. Live streaming vs recording, which is best? Both create a live shared digital experience. One is truly live in the moment. The other one is simulated. So how…
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Now Targeted Live Streaming Can Save Your Job From AI
Creative people are concerned about AI replacing them. If you are one of them, what can you do to save your job from AI, or more specifically the potential threat of it making your role…
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Want to learn how to make engaging live programmes? Join the waiting list for our book
Our forthcoming book This Is What Streams Are Made Of is a comprehensive guide on how to make engaging live programmes. Dougal is still writing it but it will be available later this year.
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Money, Money, Money — Monetising Live Digital Experiences
Let’s make some money. If you offer your audience access to live content that is rare, niche or special, and importantly either what you offer or the way you offer it is considered valuable enough,…
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Is That Right, Aye? Inner Ear’s Guide To Rights & Clearance for Live Streaming
Rights matter. You need to have permission to include any element with protected rights in your live stream. This includes copyrighted material (audio, video, text, image), people, performances and sometimes places too. It’s important to know…
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How the Glasgow Crowd Made a Song & Dance of it to Keep the Party Going
The club was going off. Tom Middleton was DJing in The Playroom at The Arches all night. We were broadcasting the night on Radio Magnetic, as we did on the last Friday of every month…
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Want to get started with professional live streaming right now? This is what to do
We deliver lots of training and consultancy sessions teaching people everything they need to know in order to live stream their projects and helping them overcome challenges and cure their dynamic content headaches. We’ve been…
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19 Eye-opening Ways To Show & Tell Interesting Stories
Magnetise, Motivate and Monetise Audiences through Podcasting, Interactive Storytelling and Live Programme Making This page was originally created as a special resource for our friends at The Leith Agency, showcasing 19 creative ways Inner Ear…
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8 Tips for Engaging Your Audience — Extra Live Streaming Advice
Audience attention is valuable. Viewer numbers are good, but high engagement is better. That’s because an engaged audience pays more attention. But, whether you have ten viewers or 10,000, how do you go about engaging…
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How You Differentiate Between Live Streaming, Simulated Live and Premiers
Live streaming is the broadcasting of real-time video content over the internet. But you knew that already. It allows viewers to watch events as they unfold, with no delay between the actual event and its…